PhD Candidate, Edith Cowan University
I am currently a PhD Candidate with my research involving bridging marketing, communications and environmental management In the resource industry through resilience thinking.
I'm a Tactical Marketing Specialist and founder of Red Ivy Tactical Marketing, Perth's first specialist tactical marketing agency with a passion for the development of results-driven marketing through action-based tactics and tactical marketing strategies.
I've worked with some of the biggest names in the UK and Australia and am highly experienced in multiple industries including tourism, hospitality, retail, corporate, financial, medical, and agricultural.
I have proven expertise in the development of marketing strategies, tactical marketing plans, visual & written communications, training materials, project impact mapping, and other proactive products and services.
Along with an Associate Degree in Business and Cert IV in Vocational Training, in 2018 and 2019 I was awarded the Griffith University Award for Excellence for work on my Master of Marketing Program. In March 2020, I was admitted to the Golden Key International Honour Society.
Key research Interests: Resiliance Thinking, tactical marketing, environmental management, resource industry, mining, cultural effect on environmental management