Members > Johanna Moisander

Professor, Aalto University School of Business

Dr. Johanna Moisander is Professor of Organizational Communication at Aalto University School of Business, Department of Management Studies, in Finland.

Dr. Moisander earned her PhD in marketing at Helsinki School of Economics, and in much of her published research on sustainability she has explored and critically examined the cultural complexity of green consumerism.

Currently she is interested in the politics and dynamics of sustainability at the intersection of institutional, organizational, and consumer theory. Drawing mainly on discursive and practice-based approaches, her work focuses on power and control in organizations, discursive struggles over organizational legitimacy in online environments, and organizational responses to institutional pressures.

More about my work:

Key research Interests: Institutional work, power, emotions, participatory media, food sector